
CEO & Founder
Gail Bruce
A favorite of photographer Irving Penn and editor Diana Vreeland, Gail began her career in fashion and film. A producer, artist, Indian education activist, and entrepreneur, she is the founding board member of the American Indian College Fund and launched the American Indian Higher Education Consortium's Cultural Learning Centers Initiative, building 29 cultural centers in 12 states. She is the founder of UNRESERVED American Indian Fashion & Art Alliance and resides on the MADI Board of the Metropolitan Museum of Art in New York. She is the owner and founder of Ramscale Studios, an event venue in New York City. Gail was born in Chicago, raised in Los Angeles, and resides in New York, Massachusetts, and Tortola BVI.
Gail was inspired to create HipSilver as a lifestyle and eCommerce brand where the new Silver Generation can safely engage, communicate. and support each other. She is proud to be HipSilver's First Chief Curator.
CHIEF OPERATING OFFICER
Helen MacIsaac
Helen is a social enterprise professional with a passion for building purpose-driven brands and a focus on the longevity economy. She is an accelerator of sustainable growth with deep expertise in marketing, strategy and finance, honed over a 13-year career with Fortune 100 Sara Lee Corporation.
Fashion and accessory industry experience includes roles at Hanes, Coach, Champion and Playtex, among others. Later, as Vice President International for the iconic French Petit Bateau, Helen added significant multi-channel expertise and forged innovative partnerships around the world.
Most recently, Helen consulted with AARP Services Inc. on growth strategy. Helen earned a BA from Barnard College, Columbia University and an MBA from the NYU Stern School of Business, both on scholarships.


Marketing, PR & Social Media
John Maroney
He is a twenty-year veteran who specializes in Lifestyle Marketing and event production. He has produced major events in key markets including: Manhattan, the Hamptons, Los Angeles, and Miami. He has spearheaded public relations and brand positioning for The New York Trade Commission of Peru’s Alpaca and fashion initiatives with a scope ranging from retail development with luxury partner, Bergdorf Goodman, to developing new designer growth, planning, and import strategy in multiple marketplaces.
He has been instrumental in launching international events and marketing programs for Champagnes, Nicolas Feuillatte, Macari Vineyards, The Swedish Culinary Series, and The Maidstone Hotel. He has produced countless events and shows for brands including: Ralph Lauren, Carmen Marc Valvo, Pandora Jewelry, AGTA Spectrum Awards, Donna Karan, Vivienne Tam, and talent sourced globally for Dell Computers.
Additionally, Mr. Maroney has been instrumental in creating social and corporate partnerships and event productions for leading organizations including: Creative Time, Free Arts NYC, Guild Hall, RXART, the Whitney Museum, the Lexington Clothing Company, and special projects for media partners such as Sourcing Journal, Vogue Magazine, Vanity Fair, and Elle Magazine.